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Jur Scientific Ltd was founded by Paul Butler, a Sales and Marketing Professional in the Life Sciences market with a successful track record in international scientific instrument sales, product commercialisation and market development and analysis. Paul has a reputation for fresh thinking, strong instincts for identifying new market opportunities and the ability to create excitement around them. Jur Scientific has worked on projects in the fields of Chromatography and Mass Spectrometry, Cellular Imaging, Automation, HTS screening, Next Generation Sequencing, Cell Line Development and Software as a Service.
Jur Scientific Ltd was founded by Paul Butler, a Sales and Marketing Professional in the Life Sciences market with a successful track record in international scientific instrument sales, product commercialisation and market development and analysis. Paul has a reputation for fresh thinking, strong instincts for identifying new market opportunities and the ability to create excitement around them. Jur Scientific has worked on projects in the fields of Chromatography and Mass Spectrometry, Cellular Imaging, Automation, HTS screening, Next Generation Sequencing, Cell Line Development and Software as a Service.
Key Skills
· Sales and Sales Leadership-Responsible for meeting and exceeding sales targets in the life sciences area. Led commercially focused sales and applications teams across UK, Europe and other global regions. Actively selling as the UK distributor for the Bioscreen microbial growth curve analyser and the Beadhunter automated magnetic bead system. Recently led a team responsible for tripling sales in Advanced Instruments' UK osmolality business.
· Market Development - Drove growth within many market segments through Market Analysis, Strategic alliances, Key Opinion Leader relationships and lead generation campaigns.
· Product Commercialisation - Led commercialisation teams to successful global NPI launches in Biologics, Cell Line Development, Drug Discovery and Automation. Successfully launched products including the Cell Metric X clonal imager and the VictorX, EnVision and Enspire multi-mode plate reader platforms. Led local EMEA launches for the OsmoTech Pro Osmometer, LabChip Microfluidic analyzer and Automated Liquid Handling NPIs. Created excitement and anticipation within the sales teams.
· Lead Generation and Sales Pipeline Growth - Initiated targeted campaigns covering Cell Line Development, Bioprocessing, High Content, In Vivo and Tissue Imaging, Multi-mode plate readers, Scintillation counters, NGS automation and Microfluidics. Employed a range of tools including telemarketing, digital, conferences, webinars, user/application group meetings and social media. Worked across EMEA, USA and APAC.
· Sales Training – A partner in the “Inspirational Sales Training” company with exclusive use of Dennis Sobey’s “Probing Pyramid” model designed to create experts in understanding customer’s workflow and pain points via active listening and thorough qualification.
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